top of page
Search

Visual Marketing

  • Writer: jonathanabplanalpp
    jonathanabplanalpp
  • Nov 20
  • 2 min read
ree

What Is Visual Marketing?

Visual marketing is the strategic use of images, videos, graphics, colors, and design to communicate your brand’s message, tell your story, and drive action. Unlike text-heavy content, visuals grab attention quickly, evoke emotion, and make your brand memorable.

In short: visual marketing helps businesses stand out, connect with their audience, and turn viewers into customers.

It includes:

  • Social media graphics

  • Videos and motion content

  • Infographics and data visuals

  • Branding imagery



The Cost of Ignoring Visual Marketing


If your business isn’t using visual marketing, you’re missing out:

  • Online invisibility: In New Zealand, 79.1% of the population is active on social media and 96.2% are online. (datareportal.com) If your content isn’t visual, it’s ignored.

  • Competitors gain ground: YouTube ads reach 82% of NZ internet users, meaning competitors are already using video to capture attention. (datareportal.com)

  • Low engagement = low sales: Text-heavy posts get fewer clicks and shares, which translates into fewer leads and lost revenue.

  • Forgettable brand: People remember 65% of visual information, versus only 10% of text. Without visuals, your brand story doesn’t stick.

The result: missed opportunities, lower sales, and slow growth.


Why Visual Marketing Works in New Zealand

  • 91% of NZ businesses use video marketing to reach their audience. (marketing.org.nz)

  • Digital advertising now accounts for 67.4% of all NZ ad spend, showing how brands prioritize online visuals. (asa.co.nz)

  • Instagram reaches nearly half of all Kiwis (2.5 million users), making visuals essential for social engagement. (datareportal.com)


Visual Marketing Services Offered in Taranaki


At Jonathan Abplanalp Visuals, provide end-to-end visual marketing solutions, including:

  • Eye-catching social media graphics tailored for platforms like Instagram, Facebook, and TikTok

  • Engaging videos and motion content for ads, promos, and explainers

  • Professional brand imagery and website visuals


We Cover All of Taranaki


No matter where you are in Taranaki — New Plymouth, Stratford, Hawera, Opunake, Eltham, Inglewood, Waitara, Okato, Manaia, Patea, and surrounding areas — we are here to help your business shine.

We also work with clients outside Taranaki, delivering the same high-quality visual marketing services across New Zealand for an additional cost.


Don’t Let Your Brand Be Invisible


If your business is still relying on text-heavy posts or generic stock images, you’re losing attention — and revenue.

Jonathan Abplanalp Visuals businesses like yours stand out with visuals that capture attention, engage your audience, and drive results across Taranaki and beyond.

Stop blending in. Start being seen.


Contact at 0204 167 0338 or email at jonathanabplanalpphotography@gmail.com to turn your visuals into your most powerful marketing tool.


 
 
 

Comments

bottom of page